sábado, março 1

Why

Are Google and Microsoft both so interested in health?
Because it's a big market that, surprisingly, makes less use of IT than other industries of comparable size. link
Ten years ago, doctors began complaining that patients were arriving in their surgeries primed with research information and demanding treatments they'd read about online. But now, part of making healthcare more efficient and cost-effective is getting patients involved in managing their own care. This is where companies like Microsoft and Google come in, at least in the US: both companies hope to offer individuals a way to manage their own health records rather than leave doctors, hospitals or insurers in charge of them. Google announced a lengthy list of new health advisors last August; Microsoft's service has already begun accepting signups at healthvault.com.
guardian 01.03.08